branding & logo design

Does your brand reflect the business you have become?

A brand is far more than a logo. It is the character, message and visual language people recognise across your website, social channels, signage, print and every conversation with your business.

luketom helps organisations across Torbay, Devon and beyond define what makes them distinctive, then turns that thinking into a confident identity that is memorable, practical and ready to grow.

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brands built from a clear idea

From a new venture finding its voice to an established organisation ready for change, we create brands with the clarity and flexibility to work everywhere.

Brand strategy
Naming & messaging
Logo design
Visual identity
Brand guidelines
Launch assets

strategy before styling

What should people understand and remember about your business?

We explore your purpose, audience, market and ambitions before designing. A clear position helps the brand feel specific to you rather than simply following a visual trend.

Audience and competitor research
Positioning and brand direction
A clear creative brief

discuss your brand

a distinctive visual identity

Need more than a logo file?

We shape the full visual language (logo, typography, colour, imagery and supporting graphic elements) so the brand can communicate consistently across digital and physical touchpoints.

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made practical for real teams

A brand only works when people can use it confidently.

Clear guidelines explain how the identity, tone and assets come together. We can also create launch materials and digital components that help the new brand move smoothly into everyday use.

what we can help with

A small team of branding specialists, ready to create an identity your business can use with confidence.

get in touch

Brand strategy

Define the purpose, position, audience and ideas that make the brand distinctive.

Logo design

Create a memorable mark and responsive logo system for different settings.

Visual identity

Build a coherent language of colour, typography, imagery and graphic elements.

Tone of voice

Shape principles for writing in a way that sounds recognisably like your business.

Brand guidelines

Give your team practical rules and examples for consistent everyday use.

Implementation

Apply the identity across websites, social media, print and launch materials.

google reviews

Why our clients love luketom...

Creating a brand involves trust, honest conversations and careful creative direction. These reviews show how we listen, collaborate and help clients reach a result that feels genuinely right.

      EXCELLENT  
   Based on 115 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Ollie Holmes 
 
 
 
 Trustindex verifies that the original source of the review is Google. Luke has been our go to guy for years, his professionalism and quality of work are both top notch. Highly recommended
  
 
      Posted on Google  
   
   S and A Heating 
 
 
 
 Trustindex verifies that the original source of the review is Google. We recently worked with LukeTom on the development of our new website for S&A Heating Ltd, and we’ve been really pleased with the whole experience.

From the initial discussions through to the finished website, the team were professional, helpful and easy to work with. They took the time to understand our business, listened to our ideas and were always happy to make changes and offer advice along the way.

Communication throughout the project was excellent, and we’re really pleased with how the new website looks and represents our company. It feels modern, professional and much more in keeping with the image we wanted for S&A Heating.

A big thank you to everyone at LukeTom for all their hard work. We would happily recommend them to anyone looking for a professional and reliable team to design and develop their website.
  
 
      Posted on Google  
   
   Jo Morgan 
 
 
 
 Trustindex verifies that the original source of the review is Google. LukeTom Web Design produced two websites for Devon Link Up and Torbay Family Carers. They are friendly, responsive and very helpful and we are very pleased with the work completed.
  
 
      Posted on Google  
   
   Kathryn Webb 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amazing team, so easy to work with.  They made the whole process super easy.  Really great input and creative direction.  I am so chuffed with the final result.  Thanks so much much. :-)
  
 
      Posted on Google  
   
   Richard French-Lowe 
 
 
 
 Trustindex verifies that the original source of the review is Google. I'm delighted with the end result and appreciate the team's responsiveness and commitment throughout the project. They were proactive, knowledgeable, and always willing to help. As someone new to website design, I benefited from their guidance and expertise in shaping the final product. Thank you for helping bring my website to life.
  
 
      Posted on Google  
   
   Christopher Surfleet 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fantastic service from start to finish.  This is the second website I have worked on with LukeTom and on both occasions they have been incredible.  They have given us ideas and then taken our suggestions on board to create a wonderful website that is so easy to use.  Nothing has ever been too much trouble, and you always get an immediate reply to an email or phone call.  Cannot recommend them highly enough, they really are leaders in their field and very competitively priced.
  
 
      Posted on Google  
   
   Amanda Treanor 
 
 
 
 Trustindex verifies that the original source of the review is Google. An outstanding experience from start to finish. From an outdated, ashamed to be associated with website to one that we will be happy to share with pride. LukeTom Web Design have been incredible and we couldn't be happier with the end product. Thank you so much 😊
  
 
      Posted on Google  
   
   Arama Roofing 
 
 
 
 Trustindex verifies that the original source of the review is Google. Would highly recommend. Easy to work with, and a brilliant result. Best local firm around.
  
 
      Posted on Google  
   
   victoria cowell 
 
 
 
 Trustindex verifies that the original source of the review is Google. It was a fantastic experience working with LukeTom. Luke was very good at understanding our needs and was always very quick to respond to and act on queries / edits. Thank you so much.
  
 
      Posted on Google  
   
   Jo Jenkins 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’m a complete technophobe and didn’t understand the process of website creating and launching. Luke has been amazing, and I sincerely can’t thank him enough for his guidance and support. We had some challenges along the way of which Luke went above and beyond to resolve.
Luke replied to my emails before i’d completed writing them!!!
Super happy with my fantastic new site.
  
 
  
  
 
    Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

frequently asked questions

The answers to your questions.

What is included in a branding project?

The scope is shaped around your needs, but may include research, positioning, naming, messaging, logo design, typography, colour, imagery, tone of voice and practical guidelines.

Is branding more than a logo?

Yes. A logo is one identifying element. The brand also includes the ideas, language, visual system and experience that shape how people recognise and understand your business.

Can you refresh an existing brand without replacing everything?

Yes. We can identify what still has value, then evolve weak or inconsistent elements so the identity feels current without losing useful recognition.

How long does branding take?

Timing depends on research, decision-making and the number of deliverables. A focused identity may take several weeks; a broader repositioning and rollout can take longer.

Will we be involved in the process?

Absolutely. Workshops, presentations and feedback rounds keep key people involved while our team provides clear creative leadership.

Do you provide brand guidelines?

Yes. Guidelines explain how to use the logo, colour, typography, imagery and other elements consistently across different channels.

Can you design our website after the brand?

Yes. Bringing branding, UX/UI and web development together helps the new identity translate naturally into a useful digital experience.

Can you create print and launch materials?

Yes. Depending on the project, we can design business stationery, brochures, social assets, signage and other practical items needed for rollout.

our work